Because Kindle is an Android device, our Android SDK does work in any Amazon app. Unfortunately, we do not target Kindle devices, and so do not run any Amazon-targeted campaigns.
When we are integrated in an Amazon app, we are sending Google Play ads to that app. One of two outcomes occurs:
- If the Google Play app also exists on Amazon (and has the same App ID), the user may be redirected to the Amazon store.
- If the Google Play app does not exist on Amazon, OR exists with a different App ID, the user receives an error.
If you decide to use us in Amazon anyway, the best practice is for you to create a different app on our dashboard. This enables us to track the performance, and our ad server to optimize toward campaigns that result in conversions on the Amazon app store.