Viewability Tracking

The Open Measurement SDK is an initiative by the Interactive Advertising Bureau (IAB) to provide a common set of standards and tools for measuring viewability and other metrics in mobile advertising. Vungle Exchange supports viewability tracking via the IAB Tech Lab’s Open Measurement (OM) SDK.

Supported Ad Formats and SDK Versions

Vungle Exchange is Open Measurement-certified by the IAB and supports OM SDK measurement for all ad formats on iOS and Android.

  • iOS
    • Vungle Exchange supports the Open Measurement SDK for all formats on Vungle SDK for iOS v.7.2+.
    • Vungle Exchange supports the Open Measurement SDK for banner and interstitial formats on Vungle SDK for iOS v.7.0.0+.
  • Android 
    • Vungle Exchange supports the Open Measurement SDK for all formats on Vungle SDK for Android v.7.1+.
    • Vungle Exchange supports the Open Measurement SDK for banner and interstitial formats on Vungle SDK for Android v.6.9.1+.

You can identify which SDK version the bid request is being generated from by looking at the omidpv field in the bid request.

Video Measurement

For Open Measurement support, you must include the <Extension> and <AdVerifications> node in your VAST tag.

<Extension type="AdVerifications">
   <AdVerifications>
      <Verification vendor="vendor name">
         <JavaScriptResource apiFramework="omid" browserOptional="true">
<![CDATA[https://verification.com/omid_verification.js]]>
         </JavaScriptResource>
         <TrackingEvents>
            <Tracking event="verificationNotExecuted">
<![CDATA[https://verification.com/omid_error?reason=[REASON]]]>
            </Tracking>
            </TrackingEvents>
            <VerificationParameters>
             <![CDATA[“Vendor name”]>
            </VerificationParameters>
         </Verification>
      </AdVerifications>
</Extension>

Bid Response

Vungle Exchange requires that partners pass the OMID-1 API value in the API array of the bid response for Open Measurement support. Refer to the Vungle Exchange OpenRTB 2.5 Integration Guide for details.

Questions?

Need further assistance, feel free to reach out to us, we’re here to help!

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