Vungle Exchange may block creatives served by demand partners if they do not meet our demand guidelines.
All demand partners are required to:
- Accurately categorize creatives using standard IAB content taxonomy in the bid request. Categorization must reflect the actual creative and landing page content served, not a broader or unrelated category.
- Properly declare the advertiser's source bundle/app ID and adomain in bid responses. The declared bundle and adomain must match the actual app or advertiser being advertised.
Please refrain from serving any of the following on Vungle Exchange:
- Adult and explicit content, including nudity and highly suggestive content, imagery and text
- Illegal services, products and activities
- Content that depicts or promotes graphic and/or extreme violence
- Hate speech and content that can be categorized as threats, harassment, profanity, violence, bullying, or discrimination
- Misleading or deceptive content, including content that misrepresents the advertiser, makes unrealistic, unreliable or harmful claims, or enables dishonest behavior
- Distribution of malware, spyware, and files that can harm or gain unauthorized access to a device or user information
- Phishing and other content that solicits user engagement and/or information under false, unclear, or illegal pretenses
- Defamatory or libelous content
- Ads that engage in or promote the generation of invalid traffic
- Content that violates or infringes upon any third-party intellectual property rights
- Other forms of shocking, disturbing, or upsetting ad and landing page content
- Campaigns advertising APK advertisers
- Ads that attempt to circumvent or evade our ad review or detection systems