Demand Guidelines

Vungle Exchange may block creatives served by demand partners if they do not meet our demand guidelines. Please refrain from serving any of the following on Vungle Exchange:

  • Adult and explicit content, including nudity and highly suggestive content, imagery and text
  • Illegal services, products and activities
  • Content that depicts or promotes graphic and/or extreme violence
  • Hate speech and content that can be categorized as threats, harassment, profanity, violence, bullying, or discrimination
  • Misleading or deceptive content, including content that misrepresents the advertiser, makes unrealistic, unreliable or harmful claims, or enables dishonest behavior
  • Distribution of malware, spyware, and files that can harm or gain unauthorized access to a device or user information
  • Phishing and other content that solicits user engagement and/or information under false, unclear, or illegal pretenses
  • Defamatory or libelous content
  • Ads that engage in or promote the generation of invalid traffic
  • Content that violates or infringes upon any third-party intellectual property rights
  • Other forms of shocking, disturbing, or upsetting ad and landing page content


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