Get Started With Vungle Creative

Use our Creative Builder to add creatives to your Advertiser campaigns. We support three categories of creatives: Templates, MREC, and Banner. Within each category, you can choose from multiple creative types.

The creatives you define here must be reviewed and approved by our internal team. Learn about approvals.

Templates

Fullscreen ad type. Use a predefined template container and add your video or accompanying images. We support three types of Template creatives: Looping Video, Carousel, and Gradient.

Looping Video

The looping video template allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.

Templates_Looping.png

Asset Ratio Dimensions File Size Duration Format
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds recommended;
61 seconds maximum
MP4 or MOV

Carousel

With the carousel template, the video is accompanied by an endcard which supports multiple images, encouraging users to browse images.

Template_Carousel_after__1_.png

The carousel template requires at least three carousel image assets (maximum of five), and a video asset. Note that you cannot preview your carousel sequence in the Creative Builder Preview until you add the video asset.

Asset Ratio Dimensions File Size Duration Format
Carousel Image (16:9) 390x695 pixels recommended Under 150KB
recommended
N/A PNG or JPG
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds recommended;
61 seconds maximum
MP4 or MOV

 

Gradient

A gradient template has a video, accompanied by a simplified endcard with a fullscreen image and overlayed CTA.

Templates_Gradient.png

Two image assets, landscape and portrait, are required.

Asset Ratio Dimensions File Size Duration Format
Landscape Image (9:16) 1707x960 pixels
recommended
Under 150KB
recommended
N/A PNG or JPG
Portrait Image (9:16) 960x1707 pixels
recommended
150KB
recommended
N/A PNG or JPG
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds
recommended;
61 seconds maximum
MP4 or MOV

MREC

Popular industry standard rectangular ad (300x250) that incorporates video or images for higher engagement. We support two types of MREC creatives: MREC Looping Video and Image MREC.

MREC Looping Video

The looping video MREC allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.

MREC_Looping_Video.png

Asset Ratio Dimensions File Size Duration Format
Video (16:9) or (9:16) 300x250 pixels
recommended
30MB to 60MB
recommended
15-30 seconds
recommended;
61 seconds
maximum
MP4 or MOV

Image MREC

A static image rectangular ad.

Asset Ratio Dimensions File Size Format
MREC Image 6:5

(6:5)

300x250 pixels Recommended: as small as possible PNG, JPG, or GIF

Banner

A slim static or animated ad that remains on screen: 320x50, 300x50, or 728x90 (tablet). We support two types of Banner creatives: Image Banner and Dynamic Banner.

Banner_Dynamic.png

Image Banner

Only one of these two banner image assets is required.

Asset Ratio Dimensions File Size Format
Banner Image 6:1

(6:1)

320x50 pixels
or
300x50 pixels
Recommended:
as small as possible
PNG, JPG, or GIF
Banner Image 8:1 

(8:1)

728x90 pixels Recommended:
as small as possible
PNG, JPG, or GIF

Dynamic Banner

Dynamic banners are auto-compiled for you; they are created using the metadata we gather from the app information and image you provide in your account. Dynamic banners are a great substitute for precise banner images created by a designer.

No assets are required.

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Questions?

Need further assistance, feel free to reach out to us, we’re here to help!

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