Use these instructions to run end cards with Vungle Exchange.
Implement End Cards
In the VAST response, inside the <CompanionAds>
element, define at least one <Companion>
node with the desired resource file information for the end card. The resource file can be of type <StaticResource>
or <HTMLResource>
.
StaticResource
The following is an example of a static image end card.
Sample Code
<CompanionAds>
<Companion>
<StaticResource creativeType="image/jpeg">
< [CDATA[https://Your_endcard_image_url]]> // Required
</StaticResource>
<TrackingEvents>
<Tracking event='creativeView'>
< [CDATA[https://endcard_tracking]]> // Required
</Tracking>
</TrackingEvents>
<CompanionClickThrough>
< ![CDATA[https://endcard_click_through]]> // Required
</CompanionClickThrough>
<CompanionClickTracking>
< ![CDATA[https://endcard_click_tracking]]> // Required
</CompanionClickTracking>
</Companion>
</CompanionAds>
HTMLResource
The following is an example of an HTML end card.
Sample Code
<CompanionAds>
<Companion>
<HTMLResource>
<![CDATA[
<div>Your end card content</div> // Content can not be empty
<script src=""></script>
]]>
</HTMLResource>
<TrackingEvents>
<Tracking event='creativeView'>
< ![CDATA[https://endcard_tracking]]> // Required
</Tracking>
</TrackingEvents>
</Companion>
</CompanionAds>
HTML Endcard Type
When submitting HTML endcard, we highly recommend the following precaution for proper tracking and better performance:
When submitting VAST video + HTML playable endcard, include "attr": [13]
in the seatbid.bid.attr
. (When submitting VAST video + HTML static endcard: no new field needs to be included.)
Sample Code
"appid": "",
"id": "f3f183a6-xxx-xxx-86ee-xxxxx",
"attr": [
13
],
"impid": "1",
"bundle": "air.com.xxxx.xxxx",
"cid": "1038"