Building for Vungle: Introduction to Adaptive Creative

Overview

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Adaptive Creative is the primary ad delivery mechanism that Vungle uses to display creatives across our different SDK platforms.

Adaptive Creative (also referred to as ‘AC’), utilises the industry-standard MRAID format, with the ability to automatically incorporate advertiser & publisher preferences to adapt the visual experience delivered to an end-user.

 

What does an Adaptive Creative look like?

Adaptive Creative delivers ads seamlessly and consistently across all the SDK platforms that we support; currently, this includes iOS, Android, Windows.

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iOS

Android

Windows

 

 

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