Types of Call-to-Actions (CTA) Supported in the Liftoff Monetize SDK
Although ads served on the Liftoff network are predominantly app-focused, we can also lead users to other types of experiences.
The following are the different ‘call to actions’ that Liftoff Monetize has the ability to use:
- App Store - leads the user to an app store to showcase an app which can lead to an install
- Website URL - leads the user to a web page to showcase a product/server which can lead to a conversion (such as a sign-up to a service)
Store Presentation Styles
Although each platform has its own store to showcase apps, the way in which the store is presented to the user is different.
iOS
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App Store
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Takes user out of publisher app.
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Pauses the ad when the user is viewing the app store.
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Resumes the ad when the user returns to the publisher app.
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StoreKit
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Displays the App Store as a pop-up window which appears above the ad.
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The user can directly install and open the app from inside the StoreKit window.
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Pauses the ad when the user is viewing StoreKit.
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Resumes the ad when the user closes StoreKit.
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StoreKit Overlay
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Appears as an overlay on top of the ad.
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The ad does not pause when the overlay is visible on the screen.
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The user can directly install and open the app from inside the ad.
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Can be configured to be dismissible.
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Android
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Google Play Store
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Takes user out of publisher app.
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Pauses the ad when the user is viewing the app store.
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Resumes the ad when the user returns to the publisher app.
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Amazon
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Google Play Store
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Takes user out of publisher app.
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Pauses the ad when the user is viewing the app store.
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Resumes the ad when the user returns to the publisher app.
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Windows
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Microsoft Store
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Takes user out of publisher app.
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Pauses the ad when the user is viewing the app store.
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Resumes the ad when the user returns to the publisher app.
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