Does ‘full-screen interstitial’ really mean full-screen?
Currently, Adaptive Creative serves ‘full-screen interstitial’ ads. However, on larger screens (such as iPad, Windows etc.), the ads may not appear ‘full-screen’ in relation to the size of the device screen.
In fact, ‘full-screen’ is in relation to the content within the publisher app. For example, a full-screen ad will be take up the entire content area of the publisher app, but that app can be resized (or be smaller) than the actual device screen. The above image of Windows above as an example of this.