Does ‘full-screen interstitial’ really mean full-screen?
Currently, Adaptive Creative serves ‘full-screen interstitial’ ads. However, on larger screens (such as iPad, Windows etc.), the ads may not appear ‘full-screen’ in relation to the size of the device screen.
In fact, ‘full-screen’ is in relation to the content within the publisher app. For example, a full-screen ad will be take up the entire content area of the publisher app, but that app can be resized (or be smaller) than the actual device screen.