Creative Asset Requirements

We support four categories of self-serve creatives: Playables, Full Screen, MREC, and Banner. Within each category, you can choose from multiple creative types.

For asset requirements for our Adaptive Creative, refer to Adaptive Creative Asset Requirements.

Playables (Only Available to Approved Advertisers)

This option is only visible to specific advertisers who have been approved by their account manager. The Playables creative consists of a video asset accompanied by a Playable asset endcard. 

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To create Playables yourself using the Advertiser Dashboard, contact your account manager for approval. 

Full Screen

Fullscreen ad type. Use a predefined template container and add your video or accompanying images. We support three types of Template creatives: Looping Video, Carousel, and Gradient.

Looping Video

The looping video template allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.

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Asset Ratio Dimensions File Size Duration Format
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds recommended;
61 seconds maximum
MP4 or MOV

Carousel

With the carousel template, the video is accompanied by an endcard which supports multiple images, encouraging users to browse images.

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The carousel template requires at least three carousel image assets (maximum of five), and a video asset. Note that you cannot preview your carousel sequence in the Creative Manager Preview until you add the video asset.

Asset Ratio Dimensions File Size Duration Format
Carousel Image (16:9) 390x695 pixels recommended Under 150KB
recommended
N/A PNG or JPG
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds recommended;
61 seconds maximum
MP4 or MOV

 

Gradient (Video With Endcard)

A gradient template has a video, accompanied by a simplified endcard with a fullscreen image and overlayed CTA.

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Two image assets, landscape and portrait, are required.

Asset Ratio Dimensions File Size Duration Format
Landscape Image (9:16) 1707x960 pixels
recommended
Under 150KB
recommended
N/A PNG or JPG
Portrait Image (9:16) 960x1707 pixels
recommended
150KB
recommended
N/A PNG or JPG
Video (16:9) or (9:16) 1920x1080 pixels
or
1280x720 pixels
30MB to 60MB
recommended
15-30 seconds
recommended;
61 seconds maximum
MP4 or MOV

MREC

Popular industry standard rectangular ad (300x250) that incorporates video or images for higher engagement. We support two types of MREC creatives: MREC Looping Video and Image MREC.

MREC Looping Video

The looping video MREC allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.

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Asset Ratio Dimensions File Size Duration Format
Video (16:9) or (9:16) 300x250 pixels
recommended
30MB to 60MB
recommended
15-30 seconds
recommended;
61 seconds
maximum
MP4 or MOV

Image MREC

A static image rectangular ad.

Asset Ratio Dimensions File Size Format
MREC Image 6:5

(6:5)

300x250 pixels Recommended: as small as possible PNG, JPG, or GIF

Banner

A slim static or animated ad that remains on screen: 320x50, 300x50, or 728x90 (tablet). We support two types of Banner creatives: Image Banner (in two shapes) and Dynamic Banner.

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Image Banner

Only one of these two banner image assets is required.

Asset Ratio Dimensions File Size Format
Banner Image 6:1

(6:1)

320x50 pixels
or
300x50 pixels
Recommended:
as small as possible
PNG, JPG, or GIF
Banner Image 8:1 

(8:1)

728x90 pixels Recommended:
as small as possible
PNG, JPG, or GIF

Dynamic Banner

Dynamic banners are auto-compiled for you; they are created using the metadata we gather from the app information and image you provide in your account. Dynamic banners are a great substitute for precise banner images created by a designer.

No assets are required.

Vungle Premium Support

Video Banner

Dimensions

320 x 50px | 300 x 50px | 400 x 50px

*Please leave a bleed area of 20px at the left and right of the video.

Duration

3-10sec

File size

Under 2MB

Format

MP4, MOV

Video | Interactive Endcard | Playable Endcard | Immersive Video Endcard

To produce a creative that best showcases your app/game and attracts the best users, we ask you to provide as many as possible of the assets below.

File type

  Examples

Image files

PSD, AI, PNG, JPG

  • Game Characters
  • UI Design
  • Game Pieces (ex. puzzle block)
  • Winning Icons/Messaging (ex. "Download now", "Play now")
  • CTA button, text
  • Background Images
  • Splash screens
  • Store screenshots
  • Marketing images, ads

Video files

MOV, MP4

  • Gameplay footage
    (Background music OFF, Sound effects ON is better)
  • App experience footage
  • Marketing video, ads

   *Frame Rate: 30fps recommended

Animation files

Sprite sheets,

PNG sequences,

MOV with alpha channel

  • Animation of Characters, Objects
  • Particle Effect Animations

3D files

C4D, FBX

  • Characters - ideally with animation baked & references merged
  • Objects
  • Maps from game levels
  • Weapons

   *All 3D project files should be reduced consolidated/collected with relevant texture files

Audio files

WAV, MP3, OGG

  • Game music
  • Sound effects

Font files

TTF, OTF

  • Game UI fonts
  • Marketing fonts

Others

  • After Effects(.aep) project files with related image and video assets (reduced and collected)
  • Unlocked game (IPA/APK)
  • Internally/externally built videos, playables.
  • Any equirectangular(monoscopic or stereoscopic) or cubemap video and image (for Immersive Video Endcard)
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Questions?

Need further assistance, feel free to reach out to us, we’re here to help!

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