We support four categories of self-serve creatives: Playables, Full Screen, MREC, and Banner. Within each category, you can choose from multiple creative types. Watch our video about Liftoff Direct creatives!
For asset requirements for our Adaptive Creative, refer to Adaptive Creative Asset Requirements.
Playables (Only Available to Approved Advertisers)
This option is only visible to specific advertisers who have been approved by their account manager. The Playables creative consists of a video asset accompanied by a Playable asset endcard.
To create Playables yourself using the Liftoff Direct Dashboard, contact your account manager for approval.
Full Screen
Fullscreen ad type. Use a predefined template container and add your video or accompanying images. We support three types of Template creatives: Looping Video, Carousel, and Gradient.
Looping Video
The looping video template allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.
| Asset | Ratio | Dimensions | File Size | Duration | Format |
| Video | (16:9) or (9:16) | 1920x1080 pixels or 1280x720 pixels |
30MB to 60MB recommended |
15-30 seconds recommended; 61 seconds maximum |
MP4 or MOV |
Carousel
With the carousel template, the video is accompanied by an endcard which supports multiple images, encouraging users to browse images.
The carousel template requires at least three carousel image assets (maximum of five), and a video asset. Note that you cannot preview your carousel sequence in the Creative Manager Preview until you add the video asset.
| Asset | Ratio | Dimensions | File Size | Duration | Format |
| Carousel Image | (16:9) | 390x695 pixels recommended | Under 150KB recommended |
N/A | PNG or JPG |
| Video | (16:9) or (9:16) | 1920x1080 pixels or 1280x720 pixels |
30MB to 60MB recommended |
15-30 seconds recommended; 61 seconds maximum |
MP4 or MOV |
Gradient (Video With Endcard)
A gradient template has a video, accompanied by a simplified endcard with a fullscreen image and overlayed CTA.
Two image assets, landscape and portrait, are required.
| Asset | Ratio | Dimensions | File Size | Duration | Format |
| Landscape Image | (9:16) | 1707x960 pixels recommended |
Under 150KB recommended |
N/A | PNG or JPG |
| Portrait Image | (9:16) | 960x1707 pixels recommended |
150KB recommended |
N/A | PNG or JPG |
| Video | (16:9) or (9:16) | 1920x1080 pixels or 1280x720 pixels |
30MB to 60MB recommended |
15-30 seconds recommended; 61 seconds maximum |
MP4 or MOV |
MREC
Popular industry standard rectangular ad (300x250) that incorporates video or images for higher engagement. We support two types of MREC creatives: MREC Looping Video and Image MREC.
MREC Looping Video
The looping video MREC allows the video to repeat infinitely, and is optimal for shorter, eye-catching videos.
| Asset | Ratio | Dimensions | File Size | Duration | Format |
| Video | (16:9) or (9:16) | 300x250 pixels recommended |
30MB to 60MB recommended |
15-30 seconds recommended; 61 seconds maximum |
MP4 or MOV |
Image MREC
A static image rectangular ad.
| Asset | Ratio | Dimensions | File Size | Format |
| MREC Image 6:5 |
(6:5) |
300x250 pixels | Recommended: as small as possible | PNG, JPG, or GIF |
Banner
A slim static or animated ad that remains on screen: 320x50, 300x50, or 728x90 (tablet). We support two types of Banner creatives: Image Banner (in two shapes) and Dynamic Banner.
Image Banner
Only one of these two banner image assets is required.
| Asset | Ratio | Dimensions | File Size | Format |
| Banner Image 6:1 |
(6:1) |
320x50 pixels or 300x50 pixels |
Recommended: as small as possible |
PNG, JPG, or GIF |
| Banner Image 8:1 |
(8:1) |
728x90 pixels | Recommended: as small as possible |
PNG, JPG, or GIF |
Dynamic Banner
Dynamic banners are auto-compiled for you; they are created using the metadata we gather from the app information and image you provide in your account. Dynamic banners are a great substitute for precise banner images created by a designer.
No assets are required.
Liftoff Premium Support
Video Banner
|
Dimensions |
320 x 50px | 300 x 50px | 400 x 50px *Please leave a bleed area of 20px at the left and right of the video. |
|
Duration |
3-10sec |
|
File size |
Under 2MB |
|
Format |
MP4, MOV |
Video | Interactive Endcard | Playable Endcard | Immersive Video Endcard
To produce a creative that best showcases your app/game and attracts the best users, we ask you to provide as many as possible of the assets below.
|
File type |
Examples |
|
Image files PSD, AI, PNG, JPG |
|
|
Video files MOV, MP4 |
*Frame Rate: 30fps recommended |
|
Animation files Sprite sheets, PNG sequences, MOV with alpha channel |
|
|
3D files C4D, FBX |
*All 3D project files should be reduced consolidated/collected with relevant texture files |
|
Audio files WAV, MP3, OGG |
|
|
Font files TTF, OTF |
|
|
Others |
|