Building for Vungle: User Experience

Adaptive Creative is able to listen to commands sent from the Vungle SDK, and can dynamically customize the ad to achieve a better user experience for the user.

Pausing and Resuming Ads

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If a user closes the publisher app during the video or gameplay, Adaptive Creative has the ability to pause the audio/video/interactive experience automatically. When a user returns to the ad experience, the content resumes in the same state as when it was initially paused.

App Store on Interaction

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ASOI (also known as App Store on Interaction) is a feature integrated within Adaptive Creative to correctly trigger the call-to-action events, which are then aligned with Publisher settings based on different states. To illustrate, the ASOI user flow could be as follows:

  • At a specific state within the ad experience, which could be one of the following:
    • When the user has interacted a certain number of times.
    • When the user has consumed a significant duration of the ad, for example:
      • Completed a playable game (we send a ‘complete’ event as a milestone).
      • Browsed through the majority of the content on a carousel.

For more information on ASOI, please read this article.

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