Liftoff In-App Bidding with AdMob

Liftoff is partnering with AdMob as a bidder in AdMob In-App Bidding.

Before You Begin

To participate in Liftoff In-App Bidding, you must integrate:

  • AdMob SDK
  • Liftoff Monetize SDK v6.10.2 or higher
  • Liftoff Monetize Adapter v6.10.2.1 or higher

Step 1. Begin by A/B Testing with AdMob

We recommend that you leverage the AdMob A/B testing functionality when joining Liftoff In-App Bidding with AdMob. Use A/B testing to compare waterfall and in-app bidding performance to make the best choices for your monetization. Refer to the A/B Testing article to learn more.

Step 2. Set Up Liftoff Bidding in the AdMob Dashboard

Always refer to AdMob In-App Bidding documentation for publisher integration and guidelines. 

  1. Go to->Mediation group - > Creative mediation group -> add Ad Unit

    If you already have a mediation group, use that group and add an ad unit

  2. In the AdMob dashboard, add Liftoff as a bidding source
  3. Map ad unit. Please put the Liftoff application ID and Liftoff placement Reference ID



Step 3. Set Up In-App Bidding in the Liftoff Dashboard

These instructions assume that you already have a Liftoff app and placements created.

  1. Log into the Liftoff Monetize Dashboard and create new placements for in-app bidding. Do not use existing placements for in-app bidding. Set up one placement per supported ad format; for example, set one placement for interstitial and one for rewarded video. Note: The Liftoff banner and MREC ad formats will be supported for Advanced Bidding in the first half of 2021.
  2. Tell your Account Manager which placement(s) you want to use for in-app bidding.


Step 4. Integrate AdMob Mediation with the Liftoff Monetize SDK

Access AdMob documentation by signing in with your AdMob account, and follow the instructions to integrate Liftoff with AdMob Mediation:


Need further assistance, feel free to reach out to us, we’re here to help!

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