Liftoff In-App Bidding with Digital Turbine

Liftoff is partnering with Digital Turbine as a bidder in FairBid.

Before You Begin

To participate in Liftoff In-App Bidding, you must integrate:

  • Digital Turbine SDK
  • Liftoff SDK v6.8.1 or higher

Step 1. Begin by A/B Testing with Digital Turbine

We recommend that you leverage the Digital Turbine A/B testing functionality when joining Liftoff In-App Bidding with Digital Turbine. Use A/B testing to compare waterfall and app bidding performance to make the best choices for your monetization. Refer to the A/B Testing article to learn more.

Step 2. Set Up Liftoff Monetize Bidding in the Digital Turbine Dashboard

Always refer to Digital Turbine FairBid documentation for publisher integration and guidelines. 










Step 3. Set Up In-App Bidding in the Liftoff Monetize Dashboard

These instructions assume that you already have a Liftoff app and placements created.

  1. Log into the Liftoff Monetize Dashboard and create new placements for app bidding. Do not use existing placements for in-app bidding. Set up one placement per supported ad format; for example, set one placement for interstitial and one for rewarded video. Note: The Liftoff banner and MREC ad formats will be supported for Advanced Bidding in the first half of 2021.
  2. Tell your Account Manager which placement(s) you want to use for in-app bidding.


Step 3. Integrate Digital Turbine Mediation with the Liftoff Monetize SDK

Access Digital Turbine documentation by signing in with your Digital Turbine account, and follow the instructions to integrate Liftoff with Digital Turbine Mediation:


Need further assistance, feel free to reach out to us, we’re here to help!

Was this article helpful?