Welcome to Vungle Exchange

Vungle Exchange, our real-time bidding exchange, provides demand-side-platforms (DSPs) access to high-quality in-app supply from over 1 billion mobile devices worldwide. The Vungle SDK is integrated directly with more than 150,000 apps in more than 150 countries, and ensures that your ads are optimized for the in-app user experience.

Use this documentation section to get started with Vungle Exchange.

Basic Auction on the Vungle Exchange

1. Vungle Exchange receives an ad request.
2. Vungle sends a request to all eligible partner bidder HTTP endpoints. Each bidder must respond within the number of milliseconds passed in the bidrequest.tmax field.
3. Vungle Exchange runs a first-price auction based on all the valid responses from the bidders.
4. Vungle Exchange sends down the winning bid response to the SDK.
5. The mobile device pings the impression trackers (imptrackers) or bURL URL(s) after the ad markup is rendered.