Use our Creative Manager to add creatives to your Liftoff Direct campaigns.
Types of Creatives
We support four categories of creatives:
- Full Screen
Within each category, you can choose from multiple creative types. Refer to the Creative Asset Requirements article for Liftoff's specifications for each type of creative.
*Playables is currently only available to pre-approved advertisers. Contact your account manager for approval.
The primary type of creative served by Liftoff Direct is the Adaptive Creative. An Adaptive Creative is essentially a playable, either standalone or with a video, whose Liftoff ad logic is separated from the creative, allowing the ad package to work seamlessly across all the SDK platforms that we support.
To make the most of this technically advanced advertising mechanism:
- Start by reading Understand Adaptive Creatives.
- If you're a developer, coding the playable on the backend, refer to our dos and don'ts, ad customization instructions, and ways to call the Liftoff SDK and app store on interaction (ASOI).
- If you're a content creator, designing the ad experience and using our Liftoff Direct Dashboard to upload creative, refer to the Adaptive Creative Asset Requirements.
Creatives Must Be Approved
The creatives you define here must be reviewed and approved by our internal team. Learn about approvals. To expedite the approval process for creatives with Playable assets, we recommend testing them first with our Creative Verifier.