Campaigns: Tracking, Targeting, Bidding, Spend

Access the Campaigns tab at This is the main Campaigns page and it displays the campaigns under a specific app. In this page, you can:

  • Sort and filter your campaigns list, or search for a campaign by name
  • Edit a campaign's settings
  • Click to view the list of creatives attached to a specific campaign
  • Create a new campaign

Use this article to learn how to:

Create a Campaign

Step 1. Add a New Campaign

  1. Access the Campaigns tab at or select the Campaigns tab from the left menu panel.

  2. All the apps under your account display. Select the app for which you want to create a campaign.

All the subsequent screens in this flow help you flesh out your Campaign with tracking, targeting, and bidding details, and finish by asking you to attach a Creative and then review your work.


Step 2. For iOS Apps With SKAdnetwork Enabled, Set Campaign SKAdnetwork Options

If your iOS app is SKAdnetwork-enabled (your account manager can help you with that); you can enable or disable SKAdNetwork for each campaign you create. This section displays only if your application is SKAdNetwork-enabled. Learn more about SKAdNetwork here.


  1. Enable or disable SKAdnetwork for this campaign.
  2. Select the type of billing and reporting for apps on iOS 14. Select SKAdnetwork for campaigns where MMP can no longer provide attribution.

Step 3. Fill In Campaign Details


  1. Enter an informative, unique name for your campaign.
  2. Select the campaign creative type. Learn more about these possible creative types in our Creative Asset Requirements article.
  3. Enter the campaign’s start and end dates. You can specify dates, or your campaign can start immediately. It can also run indefinitely.

Step 4. Set Up Tracking For Your Campaign

Set up tracking for your campaign by providing your tracking URLs from your MMP dashboard to properly configure attribution. We support Adjust, AppsFlyer, Kochava, Singular, Tenjin, Branch/Tune.


  1. Enter the Click URL and the Impression URL.
  2. Optionally add more events you want to track. You can choose from Creative Start (when 0% of the video has been viewed), 1st Quartile (when 25% of the video has been viewed), Midpoint (when 50% of the video has been viewed), 3rd Quartile (when 75% of the video has played), and additional options.
  3. Click Continue.

Step 5. Set Up Targeting For Your Campaign

Note that limiting your targeting options severely reduces your available impressions.

  1. You can target by geographic region (continent, country), but note that this will reduce your available inventory of impressions.


  2. You can target specific device platforms, models, and OS versions; and you can target devices based on their connectivity.


  3. You can target Publisher apps by their app IDs. To do this, select either Allow (target only the apps listed) or Deny (do not target the apps listed), and then enter the Publisher IDs (separated by commas, spaces, or newlines) of the apps to which you want to apply that action. 

    You can find Publisher IDs in the Reports section, or by using the Advertising Reporting API.

    Because allowing and denying Publisher apps can have a serious impact on your campaign, we recommend that you first run a campaign without either. 


Optionally Target a List of Android, Windows, and Amazon Devices

Android, Windows, and Amazon application campaigns provide a device targeting feature. Use it by adding a list of devices here. You can then configure your campaign either to allow only those devices in your list, or to deny the devices in your list.

Note: Use this feature with caution; severe limitations can have a great impact on your campaign.

To target or deny a list of device models:


  1. Download the entire list of devices. We provide a downloadable CSV file containing all makes and models of Android, Amazon, or Windows devices. In the Liftoff Direct Dashboard, navigate to the Campaigns section's Targeting page, and in the Device Targeting section click Download full list of devices, as shown in the image above.
    Note that the Android Device list contains more than 24,000 makes and models.
  2. Develop your list. Edit the downloaded CSV file to include only the devices you wish to allow or deny.
    Save your finalized list of devices as a CSV.
  3. Upload your list. Navigate to the Campaigns section's Targeting page, and in the Device Targeting section, click on the Upload CSV File graphic.
  4. Inspect the upload. After your CSV upload is processed, the number of models included is displayed, and you can optionally inspect the list by clicking on the view icon
    Screen_Shot_2022-01-27_at_12.56.29_PM.png next to the model count.
  5. Specify how to treat the list. The default selection is Do not target specific devices, meaning that device targeting is turned off.
    • To to turn on targeting, by targeting only the devices in your list, select Allow instead.
    • To turn on targeting, by excluding the devices in your list from your campaign, select Deny.

Device targeting can greatly restrict the scale of your campaign. When designing a list of devices to either target or exclude from your campaign, make sure that you are targeting enough active devices to meet your goals. In some cases, it makes more sense to target using retail prices or other parameters. Please contact your account manager for help planning your targeting.

Step 6. Set Up Bidding and Spend


  1. Enter a Bid Amount between $0.01 and $10.00.
  2. Enter a Total Spend for the entire campaign (minimum $1000.00). This sets the maximum spend target for the entire campaign. The campaign will pause once the budget is exhausted.
  3. Optionally specify a Daily Spend by selecting a Daily Budget Option that is either an umbrella spend amount for all targeted countries, or divided by country. This sets the maximum spend per day. Note that a Daily Budget is effectively a target, due to delays in conversion.

Selecting Daily Budget by Country opens a Daily Country Budgets list, where you can edit the amount by country.


For campaigns that are already running, you’ll be able to use our Multi-Bidding feature.

Optional: Multi-Bidding

Use multi-bidding to specify how much you're willing to bid by publisher or by any publisher/country combination, or to specify country-level default bids.

You can easily upload multiple custom bids simultaneously through a single CSV file, simply adding or removing multi-bidding rows. You can edit existing bids, create new ones, or remove publisher or country bids. With full bidding granularity, you can bid smarter for higher ROAS, using fewer campaigns.


To use multi-bidding:

  1. In the Campaign's Bidding section, click Download Example CSV.
  2. Update the CSV with any of the following combinations:
    • publisher app ID and bid rate
    • publisher app ID, country (geo), and bid rate
    • geo and bid rate — use an asterisk (*) in the publisher app ID column to set this as the country default bid. 
  3. Save your CSV file.


  4. Back in the Campaign's Bidding section, drag and drop your CSV file or click Browse.
  5. Click on any bid to edit it or easily add or delete a single row, or bulk delete.



  • File must be in .csv format.
  • Publisher App Liftoff ID must be correct; Publisher App Name does not.
  • Campaigns support up to 100,000 publisher bids at a time.
  • Safari is not supported at this time.


For more information, watch these multi-bidding videos:

Step 7. Attach a Creative

Finally, attach one or more creatives you have built in the Creative Manager.

Build a New Creative in the Creative Manager

To build a creative:

  1. Select a category; we support Playables (for approved accounts only), Full Screen, MREC, and Banner. Learn more about these creative types in our Creative Asset Requirements article.
  2. Within each category is one or more Creative Type (for instance, Full Screen offers Looping Video, Carousel, and Gradient types).
  3. Select a type and upload the necessary assets, indicate the language of the creative, give it a meaningful name, and click Create & Add This Creative Below.


Learn more about Creative Manager, building creatives, and creative asset requirements.

Attach an Existing Creative

You can also attach an existing creative. Under the Creative Manager, you can view a list of any creatives already built within this app, and select to attach one or more to your campaign. Here’s what the list looks like if creatives already exist within this app:


You can apply filters to locate the creatives you have in mind:


Attach Creatives for SKAdnetwork Campaigns

If this is a SKAdnetwork-enabled campaign, there are limitations on the number of creatives you can attach. For example, for a Full Screen campaign, you can attach a total of four creatives: two for each orientation (portrait and landscape). MREC and Banner SKAN-billed campaigns are only allowed one creative each per campaign.


Enable A/B Test to attach a second set of creatives and compare the performance of the two sets, as discussed in the next section.

Note: Toggling A/B Test on or off detaches all creatives from the campaign. If you attach creatives and then toggle the A/B Test option in either direction, you will have to reattach creatives.

A/B Test SKAdnetwork Campaign Creatives

We provide A/B testing functionality for SKAdnetwork campaigns.

To run an A/B test:

  1. Enable the A/B Test option in the Attached Creatives page for your SKAdnetwork campaign (recall that toggling the A/B Test option in either direction detaches any previously attached creatives).

    Enabling A/B Test creates a second column in the Attached Creatives page.


    The first column contains the creatives you have already attached; this becomes Set A, your control set.

    The second column is Set B, your test set. Set B is initially empty and requires that you attach a counterpart for every creative in Set A.

  2. Attach a creative to Set B for every creative already in Set A. To run an A/B test, all creatives within the two sets cannot be identical: at least one creative in Set B must differ from its Set A counterpart.
  3. Contact your account manager to learn how your A/B test fared.

Step 8. Save and Activate Your Campaign

You have now created an App and a Campaign with at least one Creative.

  1. Complete the Review page with all your campaign settings.
  2. Click Save & Activate Campaign.

Manage Campaigns

Find an Existing Campaign

Access the Campaigns tab at or select the Campaigns tab on the left panel. You can navigate to your desired campaign in several ways:

  • You can start at the Applications page, select the app to which your campaign belongs, and then select the campaign.
  • You can start right at the Campaigns page, which lists all your campaigns regardless of app. To find your campaign, you can search by typing its name or filtering on attributes such as applications, platform, status, start and end dates, and bid types.

Main Campaigns Page

The main Campaigns page lists all your campaigns, their active dates, budgets, bids, and campaign types. You can learn the status of each campaign on this page as well: campaigns can be Active (serving ads) or Paused (not serving ads).

  • When you open an existing campaign, the left panel displays checkmarks next to settings that are complete and blank circles next to those that you must still fill in.
  • Hovering over a campaign name displays details about its status. If the campaign is Not Serving ads, you can view the reason(s) to later fix them.
  • Clicking on a campaign takes you to edit pages where you can change the campaign’s settings.

Campaign Settings

The group of Campaigns pages guide you through all the settings that define a campaign. These pages include Tracking, Targeting, Bidding, and Creatives. You fill them out when adding a new campaign or when editing an existing campaign. You can click Review from any page in the campaign flow as you work.

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