Self-Serve Advertiser Dashboard: Detailed Walk-Through

Use the Self-Serve Advertiser Dashboard to manage your apps, campaigns, tracking, and reporting. 

In this article:

Getting Started

https://grow.vungle.com/login 

To get started, you will set up your account and then fund it.

  1. Start by logging in. New users click Sign Up.

  2. You can select the Language for your interface next to the Login button. We offer English, Simplified Chinese, Japanese, and Korean.

  3. Existing users enter the email that serves as your username, and your password. New users enter credentials.

  4. Click Login.

Account

https://grow.vungle.com/account  

Use the account page to set up and edit your account with Vungle. The headers at the top of the My Account page show your current funds and spend.

To create or edit your account in the My Account page:

  1. Navigate to the My Account page by clicking on the Screen_Shot_2018-02-20_at_4.56.12_PM.png menu in the top right corner and selecting My Account.

    Screen_Shot_2018-02-20_at_2.08.39_PM.png

  2. Fill in the account details and click Save.

  3. If you have a pre-pay account, edit your Available Funds. Enter your credit card information and click Process Payment.

Pre-Pay and Post-Pay Accounts

What you can do in the My Account page depends on whether you have a pre-pay or post-pay account. The type of account you have is defined by your account executive when you work together during onboarding.

  • If you have a pre-pay account, you can add funds to your account by editing Available Funds to add a credit card.

  • If you have a post-pay account, work with your account executive to set up the budget. You won't be able to edit it from the Dashboard.

Apps

https://grow.vungle.com/applications 

Existing Users

  1. Search for the app you want to edit by name, or filter your apps by platform to narrow your search.

    AppsFilter.png

  2. Hovering over the app icon displays the Add Campaign and View Campaigns buttons. You can get to the same destination by selecting Campaigns from the left panel. See the Campaigns section below for details.

    Screen_Shot_2018-02-15_at_12.53.58_PM.png

New Users

  1. New users begin by adding your application to the dashboard. 

    Apps_Screen.png

  2. Click Add Application and select its operating system (note that you cannot change the platform later). We support iOS, Android, and Windows. Start typing the app's name in the search bar while Vungle looks for it in the app store.

    AppsAddScreen.png

  3. Click Save.

    All subsequent screens are now more granular: you will be entering information at the campaign and creative levels going forward.

Campaigns

https://grow.vungle.com/campaigns 

The group of Campaigns pages guide you through all the settings that define a campaign. These pages include Tracking, Targeting, Bidding, and Creatives. You fill them out when adding a new campaign or when editing an existing campaign. You can click Confirm Changes from any page in the campaign flow as you work.

Existing Users

The main Campaigns page lists all your campaigns, their active dates, budgets, bids, and campaign types. You can learn the status of each campaign on this page as well: campaigns can be Active (serving ads), Pending (under Vungle review), or Paused (not serving ads).

CampaignsHover.png

 

  • When you open an existing campaign, the left panel displays green check marks next to settings that are complete; and blank circles next to those that you must still fill in.

  • Hovering over a campaign name displays details about its status in the Dashboard. If the campaign is Not Serving ads, you can view the reason(s) and click an icon to the right of each reason to fix it.

  • Clicking on a campaign takes you to edit pages where you can change its settings.

New Users

You can navigate to your desired campaign in several ways:

  • You can start at the Applications page, select the app to which your campaign belongs, and then select the campaign.

  • You can start right at the Campaigns page, which lists all your campaigns regardless of app. To find your campaign, you can search by typing its name or filtering on attributes such as applications, platform, status, start and end dates, and bid types.

    You can also add a new campaign from this screen by clicking Add Campaign (a page then displays where you either select the app to which the campaign will belong, or add a new app altogether).

    CampaignsScreen1.png

    These are the filter options you can use to narrow down your campaign:

    CampaignsFilter.png

  • If you are defining a new app, the Dashboard guides you to the Campaigns page to create a campaign for your new app.

Tracking

Set up or edit your campaign tracking in this page.

AppsORCampaignsAddTracking.png

  1. In the Network section, indicate your tracking provider network.

  2. In the Provider ID section, enter the unique ID assigned to you by your tracking provider (you can reach out to your tracking provider for this ID). Enter the tracking URL you use to receive TPATs for click events.

    You can view the tracking link below the Provider ID. To request changes to it or customization, contact your Vungle Account Manager.

  3. For view-through or impression tracking, in the Impressions and Events section, select each event you want tracked and enter the tracking URL for that event.

    You can choose from Creative Start (when 0% of the video has been viewed), 1st Quartile (when 25% of the video has been viewed), Midpoint (when 50% of the video has been viewed), and 3rd Quartile (when 75% of the video has played).

Targeting

Set up or edit your campaign targeting in this page. You can target countries, device types, connection types, and OS versions. You can also whitelist or blacklist select Publishers.

Note that limiting your targeting options severely reduces your available impressions.

AppsORCampaignsAddTargeting.png

Countries you select to target appear in the box on the right; you can remove them by clicking on them there. 

Screen_Shot_2018-02-16_at_5.04.50_PM.png

For Operating System, enter a range of release versions to target.

To whitelist or blacklist one or more Publishers, enter the Publisher IDs, separated by commas, spaces, or newlines. You can find Publisher IDs in the Dashboard Reporting section, or by using the Advertising Reporting API.

Because whitelisting and blacklisting can have a serious impact on your campaign, we recommend that you first run a campaign without it. 

Screen_Shot_2018-02-20_at_6.47.15_PM.png

Bidding

Use the bidding page to set up or edit how your campaign operates.

AppsORCampaignsAddBidding.png

  1. Select from CPI, CPC, CPCV, or CPM Bid Types, and then enter the Bid Amount.

  2. Enter a Daily Budget for the campaign to set the maximum spend per day. Note that a Daily Budget is effectively a target, due to delays in conversion.

  3. Enter a Total Budget to set the maximum spend target for the entire campaign. The campaign will pause once the budget is exhausted.

Now it is time to attach creatives to your campaign. Of course, first you must define the creatives and upload their assets. The campaign flow stops here and moves you to the Creatives section. 

Creatives

https://grow.vungle.com/creatives 

Use the Creatives section to define and edit creatives and their assets.

Existing Users

The main Creatives page displays all the creatives you have defined so far. You can learn the status of each creative on this page as well: creatives can be Active (serving ads), Pending (under Vungle review), or Paused (not serving ads). If the creative is Not Serving ads, you can view the reason(s) and click an icon to the right of each reason to fix it.

Screen_Shot_2018-02-20_at_7.32.50_PM.png

New Users

In the campaign creation flow, the last step is to define creatives for the campaign.

AppsORCampaignsAddCreatives.png

The Creatives page is divided into four panels.

  • The bottom left panel displays various creative assets you have uploaded; these include videos and images.

  • Drop the assets you want to use for a specific creative into the top left panel. 

  • The upper right panel is devoted to templates. Which templates are enabled for your use depends on which assets you have dropped into the top left panel. Hover over a template to find out which assets it requires. Selecting a template completes the construction of your creative.

    Screen_Shot_2018-02-20_at_7.01.46_PM.png
  • You can now attach it to your campaign in the lower right panel. 

Reports

→ https://grow.vungle.com/reports 

Use the Reports pages to examine the performance of your campaigns and creatives. The main Reports page displays your total impressions, clicks, installs, and spend for the last seven days. Beneath it is a list of your apps and campaigns. 

Screen_Shot_2018-02-20_at_7.34.37_PM.png

Above the metrics, you can select whether to view data for either campaigns or creatives. You can then view data for all your campaigns or creatives, or find a specific campaign or creative using the Search box. Select a date range and up to two metrics for your report.

Screen_Shot_2018-02-20_at_7.33.55_PM.png

Additional Reading

For more Advertiser Self-Serve information refer to:

 

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