Use this article to learn how to:
Access the Applications tab at https://advertiser.vungle.com/applications. This is the main Applications page and it displays all the apps under your account.
Figure 1. Applications tab with a list of all apps under your account
In this page, you can:
- View all your apps: Sort and filter your apps list, or search for an app by name. You can filter your apps by Platform (Amazon, Android, iOS, Windows), or by Status (Active, Pending, Rejected).
- Create a new app: Click Add Application in the top right.
- Manage existing apps: Click on an app's card to review its campaigns and creatives, as discussed below.
Create an App
When you first create your account, your Applications page is empty. To create an app:
- In the Applications page, click Add Application in the top right corner.
- Indicate the app's platform. We support iOS, Android, Amazon, and Windows. Based on the platform, you will need to provide specific criteria to locate your live application in the particular store.
Figure 2. Add an application by finding your app in the app store for its platform
Note that you will not be able to change the app's platform after saving. Once you are sure, click Save Application.
- For iOS, if you want to enable SKAdnetwork on campaigns for this app, SKAdnetwork must first be enabled at the app level. To enable this app for SKAdnetwork, contact your account manager. Learn more about SKAdnetwork attribution here.
You have now created an app, but it is empty: it lacks campaigns and creatives. You can add a campaign from the Campaigns page and a creative from the Creatives page, but since you've started your app, we've made it easy for you to keep going by taking you through those steps in this flow. Therefore all the subsequent screens in this flow help you define this app's first campaign by setting up its tracking, targeting, and bidding details, and then building a creative to attach to it.
Figure 3. The app creation flow; note that the SKAdNetwork step is for iOS apps only
- For iOS-based apps that are SKAdnetwork-enabled (as described in the last step), define SKAdnetwork settings for your first campaign. If your app is not iOS and SKAdnetwork-enabled, this section does not display. To enable SKAdnetwork for this campaign, refer to Step 2 of our Campaigns article, where this step is described in detail.
Figure 4. For iOS apps, SKAdNetwork settings
- Specify campaign details. Refer to Step 3 of our Campaigns article, where this step is described in detail.
Figure 5. Basic app details
- Here, you are defining tracking for your app's first campaign. Refer to Step 4 of our Campaigns article, where this step is described in detail.
Figure 6. Tracking for your app
Learn more about tracking.
- Set up targeting, but do this with caution to avoid reducing your available inventory of impressions. Refer to Step 5 of our Campaigns article, where this step is described in detail.
Figure 7. Targeting for your app
Learn more about targeting.
- Set up manual or automatic Bidding, and optionally, Multi-Bidding. Refer to Step 6 of our Campaigns article, where this step is described in detail.
Figure 8. Setting up bidding for your app; manual bidding includes optional multi-bidding
Figure 9. Setting up bidding for your app; the automatic (ROAS-optimized) option
Learn more about bidding.
- Finally, build one or more creatives in the Creative Manager. Refer to our Creatives article, where this step is described in detail.
Figure 10. Creative Manager, where you add creatives and attach them to campaigns
Learn more about Creative Manager, building creatives, and creative asset requirements.
- Complete the Review page with all your campaign settings.
- Click Save & Activate Campaign.
You have now created an App and within it a Campaign, and at least one Creative to attach to it.
Access the Applications tab at https://advertiser.vungle.com/applications or select the Applications tab on the left panel.
All the apps under your account are displayed. Search for a specific app by name, or filter your apps by Platform or by Status to narrow your search.
Figure 11. The Applications tab, listing all the apps under your account in the form of app cards
On each application card, use the Total Campaigns and Total Creatives quick-links to view more in-depth information about your application.
- The Total Campaigns quick-link takes you to the main Campaigns list page, with a filter for that app.
- The Total Creatives quick-link takes you to the main Creatives list page, with a filter for that app.
Click on an app's card to view all the campaigns and creatives under that app. By default, the Campaigns tab displays first, and you can toggle to the Creatives tab. Both tabs display top metrics, a performance graph, and tabular report data for all the campaigns or creatives in the app.
In each tab you can:
- View the list of campaigns or creatives under the app. You can sort and filter this list.
- Get reporting at a glance. See the most important metrics, a performance graph, and tabular data listing all campaigns or creatives and their performance metrics.
- Download the report to a CSV file. Click Download CSV in the top right corner (Figure 12).
- Get in-depth reporting. Click View Report in the top right to be taken to the Reports page for this app (Figure 12).
You can manipulate the Campaigns or Creatives report as follows, and your choices will affect the values in the top metrics, performance graph, and tabular data:
- You can filter the report in the top left by specific Campaign or Creative. Don't forget to click Apply after selecting your filters.
- For campaigns, you can also filter by Status (Figure 12).
- Creatives provide those and many more filter options (Figures 13 and 15).
- You can apply a Date Range in the top right by choosing a pre-defined option or setting a custom range (Figure 12).
- You can select a date breakdown for the graph using the View By drop list (located under the Date Range) if you want to see it by day (default), week, or month (Figure 12).
- Turn the performance graph into a performance comparison graph by clicking Compare, selecting an attribute to compare by (Figure 12), and then selecting up to five items for that attribute (Figure 14).
- Sort the tabular data by the column of your choice by clicking on the column name (Figure 13).
Application Details: Campaigns Tab
Figure 12. The application details Campaigns tab, with callouts
In the app details Campaigns tab, you can click on a campaign name in the tabular report to be taken to the Creative Manager for that campaign, where you can review a list of all creatives attached to the campaign you clicked on (Figure 12, bottom left).
Application Details: Creatives Tab
Figure 13. The application details Creatives tab, with callouts
In the app details Creatives tab, you can click on a creative name in the tabular report to be taken to the Creative Manager for that creative only, where you can review its properties (Figure 13, bottom left).
Figure 14. The Compare option for the performance graph when Creative is selected as the attribute
Figure 15. The application details Creatives tab with callouts to some of the filters