Get Started Advertising With Liftoff Direct

Welcome to Liftoff Direct! Use this article to orient yourself and start advertising with us.

Announcement: Vungle's Suite for Advertisers is Now Liftoff Direct

As we merge with Liftoff, we are excited to rebrand our offerings. The Vungle suite for advertisers is now Liftoff Direct. These changes will affect our UI, API, and documentation as follows:

  • UI: The Advertiser Dashboard is Now the Liftoff Direct Dashboard
    The Vungle UI for advertisers, the Advertiser Dashboard, is now the Liftoff Direct Dashboard. You will notice a new look and feel, but the rebrand will not change its functionality. 
  • APIs: For Advertiser APIs, Our Domains Stay the Same
    Our API domains, all containing vungle, will not change.
  • Documentation: There Will Be a Period of Disparity in Our Help Center
    Our Help Center will temporarily refer to both Liftoff and Vungle:
    • Our narrative will refer to our product suites as Liftoff Monetize, Vungle SDK, Liftoff Direct, and Vungle Exchange.
      Our publisher suite is now Liftoff Monetize; our advertiser suite is now Liftoff Direct, while our Vungle SDK and Vungle Exchange remain unchanged. 
    • Our dashboard screenshots will gradually evolve to match the Liftoff look and feel.
      But in the interim, until colors and logos are updated, the screenshots still depict the correct functionality of our dashboards.
    • Some links will gradually be updated to Liftoff URLs.
      Links from our Help Center articles to our dashboards, to our support center, to email addresses, and to other sites will transport you to Liftoff or Vungle URLs, as required.

    This means that you will see Liftoff as our name on our website, in our product UI, in our communications to you, and in our marketing collateral–everywhere except in reference to the Vungle SDK and Vungle Exchange.

Welcome to Liftoff Direct!

If you're new to ad tech, refer to our ad tech glossary for any unfamiliar terms.

To start advertising with Liftoff Direct, you will do some setup on the Liftoff Direct Dashboard. Follow this high-level checklist to start advertising with Liftoff Direct:

Step Where this is done Instructions
1. Visit the Liftoff Direct Dashboard and create an account. Liftoff Direct Dashboard You will be guided through the sign-up process.
2. Enter your organization details, add team members to the account, and set up payment information. My Account menu item under your username in the top right corner of the Liftoff Direct Dashboard Account Settings
3. Create an advertiser app with Liftoff Direct. Applications tab in the Liftoff Direct Dashboard Applications Tab: Create and Manage Apps
4. Create an advertising campaign. Campaigns tab in the Liftoff Direct Dashboard Campaigns Tab: Create and Manage Campaigns
5. Define creatives by uploading assets. Creatives tab in the Liftoff Direct Dashboard Creatives Tab: Add Assets, Build Creatives and Get Started With Liftoff Direct Creative

6. Start advertising! 

Don’t forget to consult our recommended best practices, and everything you ever wanted to know about building creatives!

In Liftoff Direct! Liftoff Direct Help Center

Additional Reading

For more Liftoff Direct self-serve information, refer to:


Need further assistance, feel free to reach out to us, we’re here to help!

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